A PROPOS DE DACONCEPT

ANTHONY

CONCEPTEUR RÉDACTEUR ANGLOPHONE

COMPÉTENCES : DIGITAL - SOCIAL MEDIA - BRAND CONTENT - GAMING - ACTIVATION - VR - ELABORATION DE CONCEPTS CRÉATIFS - ACCROCHES - MANIFESTO

AGENCES : DIGITASLBI PARIS - DUKE/RAZORFISH PARIS - WINKREATIVE LONDON

CLIENTS : NISSAN - LEVI'S - NIKE - BABYBEL - AMERICAN EXPRESS - PORTER AIRLINES - TAG HEUER


DIGITASLBI PARIS
I conceived, led the creative and wrote every element (film, print, social content) of 'Embrace the Myth', a campaign which recreated legendary and controversial moments from the history of Nissan GT-R.


DIGITASLBI PARIS
For Mini Babybel during Euro 2016, I conceived and wrote 'SuperCelebrate', a campaign consisting of 12 short, funny, football-themed animations.


DIGITASLBI PARIS
For Nissan LEAF I interviewed six real LEAF owners, and turned their testimonies in a series of fun, uplifting animations: 'Animated by LEAF'.


For Nissan I conceived and led the creative for Chase the Thrill, an innovative Virtual Reality installation.
For Nissan I conceived and led the creative for Chase the Thrill, an innovative Virtual Reality installation.
For Nissan I conceived and led the creative for Chase the Thrill, an innovative Virtual Reality installation.
For Nissan I conceived and led the creative for Chase the Thrill, an innovative Virtual Reality installation.
DIGITASLBI PARIS
For Nissan I conceived and led the creative for Chase the Thrill, an innovative Virtual Reality installation.


I conceived, wrote and led the creative on 'Navara Hacks', a campaign revealing new and unexpected ways to use a pick-up truck.
I conceived, wrote and led the creative on 'Navara Hacks', a campaign revealing new and unexpected ways to use a pick-up truck.
I conceived, wrote and led the creative on 'Navara Hacks', a campaign revealing new and unexpected ways to use a pick-up truck.
I conceived, wrote and led the creative on 'Navara Hacks', a campaign revealing new and unexpected ways to use a pick-up truck.
DIGITASLBI PARIS
I conceived, wrote and led the creative on 'Navara Hacks', a campaign revealing new and unexpected ways to use a pick-up truck.


For Nike I conceived a giant Digital Out Of Home installation, which incorporated a live feed of comments from Nike's Facebook page.
For Nike I conceived a giant Digital Out Of Home installation, which incorporated a live feed of comments from Nike's Facebook page.
DUKE/RAZORFISH PARIS
For Nike I conceived a giant Digital Out Of Home installation, which incorporated a live feed of comments from Nike's Facebook page.


As editor and chief contributor of Porter Airlines' premium in-flight magazine, I conducted interviews and wrote articles on subjects ranging from food to fashion.
As editor and chief contributor of Porter Airlines' premium in-flight magazine, I conducted interviews and wrote articles on subjects ranging from food to fashion.
WINKREATIVE LONDON
As editor and chief contributor of Porter Airlines' premium in-flight magazine, I conducted interviews and wrote articles on subjects ranging from food to fashion.


For the launch of Tag Heuer's first mobile phone I created the name 'Meridiist' and the tagline 'Time In Your Hand'. I also wrote all the accompanying promotional copy.
For the launch of Tag Heuer's first mobile phone I created the name 'Meridiist' and the tagline 'Time In Your Hand'. I also wrote all the accompanying promotional copy.
WINKREATIVE LONDON
For the launch of Tag Heuer's first mobile phone I created the name 'Meridiist' and the tagline 'Time In Your Hand'. I also wrote all the accompanying promotional copy.



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